Bee’s Bake Shoppe Logo

Client: Bee’s Bake Shoppe
Scope: Logo & Brand Identity

This up and coming bakery was in need of a logo to represent their brand. All they requested was a cute little bee.

I’m a big fan of flat, minimal, modern design. Something elegant but not over the top. I started drawing some basic ideas that would help me understand what direction they were leaning. From those quick sketches I developed 4 initial concepts for them to review.

The client liked the framing elements from concept 2 but the simplicity from concept 4. I took the feedback and developed a few more concepts that varied in subtle ways to really hone in on the specific look they desired. Once the final logo was selected, I developed a secondary.

Since this was a startup company without any existing brand standards, I provided a brand manual with style guidelines as well. The client was very pleased with the results.